The retailer needed to test that the product would be a suitable replacement for the traditional stamps, and to trial an integration with the banking technology provided by the card partner. However, the trial was predicted to take too long and to be too expensive.
Instead, Infinity Works rapidly built a fully-working minimum viable product (MVP), developing an app integrating with the card provider, payment provider, other technology partners, and the retailer’s loyalty platform. This rapid innovation and discovery process led to the conclusion that the product could not work as expected, and a lengthy, expensive, and futile project was saved.
In 12 weeks and with a team of two consultants working closely with the card provider and retailer, Infinity Works:
- Carried out detailed user research for the proposition, speaking to actual customers and overseas companies who had attempted similar projects, proving significant demand;
- Liaised with Google and Apple to understand their direction in relation to payment systems, and to discuss how the retail group could work strategically with them;
- Developed, tested, and proved the integration between the payment platform, card provider, retail group, and a fully functional app;
- Proved that the underlying technology would not scale to the number of customers that the retailer expected to be able to serve, and further proved that developing a bespoke alternative form of this technology would not lead to a return on investment;
- Proved that the loyalty system infrastructure developed by the retail group was highly scalable and easily capable of achieving the scale required.
