Cookie policy

Our website,, is operated by Infinity Works Consulting Limited (company number 08189469).

Where we use “we”, “our” or “us” in this notice, we mean Infinity Works Consulting Limited unless we say otherwise. 

Where we use “our site” in this notice, we mean

What are cookies?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit our site. Our site recognises those cookies on each subsequent visit, enabling our site to recognise you.

Unless you have adjusted your browser settings to refuse cookies (and details of how to do this are signposted at the end of this notice), our website will set cookies as soon as you visit our website.

How and why we use cookies

We use cookies on our website to:

  • recognise you whenever you visit our website
  • remember the notifications you’ve seen so that we don’t show them to you again
  • allow you to navigate between pages efficiently
  • measure how you use our website so it can be updated and improved to give you the best possible experience on our website

The information we obtain from our use of cookies will not usually contain information from which you can easily be identified, such as your name. However, we do collect some personal data relating to your computer or other electronic device, such as your IP address, your browser and/or other internet log information.

In most cases we will need your consent in order to use cookies on our website. The exception to this is where the cookie is essential in order for us to provide you with a service you have requested. 

When you open our website in your browser a cookie pop up message will be displayed and this will ask you for your consent for non-essential cookies to be placed on your device. If you do not click to accept cookies but you continue to use our website without disabling cookies, we will consider this to mean that you accept our use of these non-essential cookies. A record of your acceptance will be stored in a functional cookie for 30 days, after which the cookie will expire and the cookie pop up message will be displayed again.

You may withdraw your consent or acceptance at any time by following the instructions for disabling cookies, signposted at the end of this Website Cookie Notice.

We use the following cookies on our website:

Essential cookies

These cookies are essential in order to enable you to move around our website and use its features, such as accessing secure areas of our website. Without these cookies, services you have asked for cannot be provided. 

Cookie name

What is the purpose of this cookie

How long this cookie lasts


This cookie is used to allow admins to login to the website using Google to securely authenticate their account.

End of session


This cookie is used to store a simple message when a form is submitted that can be displayed on a different page.


For example, if an enquiry form is completed incorrectly, a message will be stored and presented to the user to indicate the errors in the submission.

When an enquiry form is submitted successfully, a message is stored and presented to the user thanking them for their enquiry.

No personal information is stored in this cookie.

End of session


Essential third party cookies

Third parties’ cookies are used to provide important functionality to our website, as well as collecting anonymous user data for analysis. 

Cookie name

What is the purpose of this cookie

How long this cookie lasts


These cookies are used by Google reCAPTCHA to determine and verify that the user is not a robot.

Google’s Privacy Policy can be found at]

Up to 2 years


Functional cookies

These non-essential cookies allow our website to remember choices you make. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Cookie name

What is the purpose of this cookie

How long this cookie lasts


This cookie is used to remember a user’s acceptance of the use of cookies on our website as explained above.

You will see a pop-up cookies message when you first visit our website. We’ll store a cookie so that your computer knows you’ve seen it and knows not to show it again. This expires after 30 days when you will see a pop-up cookie message again to remind you of this Cookie Notice and to ask you to consent again to our use of non-essential cookies.

30 days


Third party performance cookies

These non-essential cookies collect information about how visitors use our website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

Cookie name

What is the purpose of this cookie

How long this cookie lasts




We use Google analytics to collect information about how you use our website. 

We use the information to compile reports and to help us improve our website. The cookies collect information in an anonymous form, including the number of visitors to our website, where visitors have come to our website from and the pages they view.

We don’t allow Google to use or share our analytics data.

Google analytics stores information about:

  • The pages you visit on our website
  • The actions you perform on our website
  • How long you spend on each page
  • How you got to our website
  • What you click on while you’re visiting our website
  • Information about the browser and device you use to navigate our website, (including an anonymised IP address).
  • We don’t collect or store any personal information (for example your name or address) that can be used to identify who you are.

2 years,

1 minute,

24 hours




We use Pardot forms on our website to collect information about visitors and turn anonymous visitors into identified prospects. These cookies allow us to provide a more relevant and enriched customer experience.

The LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view.

The visitor cookie includes a unique visitor ID and the unique identifier for our account. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct Pardot account. The visitor value is the visitor_id in our Pardot account. This cookie is set for visitors by the Pardot tracking code.

The visitor hash cookie contains the account ID and stores a unique hash. For example, the cookie name visitor_id12345-hash stores the hash “855c3697d9979e78ac404c4ba2c66533”, and the account ID is 12345. This cookie is a security measure to make sure that a malicious user can’t fake a visitor from Pardot and access corresponding prospect information.

10 years


A session cookie named “pardot” is set in your browser while you’re logged in to Pardot as a user or when a visitor accesses a form, landing page, or page with Pardot tracking code. The cookie denotes an active session and isn’t used for tracking.



Where to find more information

You can adjust the settings in your web browser to determine whether websites can set cookies on your computer. More information about cookies and how to manage them, specific to your browser, can be found at

If you have any further questions, comments or requests regarding our cookies notice or how we use cookies on our website, please contact us at